Saturday, April 11, 2009

1 Year in the Books

Well, we just had our one year anniversary as a store on April 4th. It's been cool to look back and see how we have grown. I remember our first "group" (I'll use that term loosely) run as it was just Laura Kantor and me out for a run. She still comes to EVERY single workout we provide and is one of our true store representatives.
It's equally fun to look back at the moment as we seem to have really gained some major momentum over the last few months. We've been busy and our programs have just been a ton of fun. In short, I feel very lucky. Lucky that people like to support the store and even more lucky to truly, truly love what I do. It never feels like work and I look forward to heading to work every single day. Sure, we had a lot of challenges to overcome during our first year but it makes it much more satisfying to now look back.
Moving forward, our mission is the same. We want to define what a true walking and running specialty store is supposed to be about. It is all we do and is our one and only focus. We want to help people achieve their goals with fitness. No fluff here. We love to talk biomechanics, shoes, nutrition, and technical clothing. It keeps things simple not to muddy the water for us and our customers know what to expect from us. We may not be who you want to come to for a fashion consult, but you'd be hard pressed to find a group of employees that has more real world experience in the world of road and trail running. It's not a hobby for us, it's a lifestyle.
Anyway, I just wanted to thank everyone for supporting and believing in our cause and we will work harder than ever to keep you in the right shoes and on the path toward better fitness.

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